Sex education in high school free essay sample

High schools should provide better sexual education. Prevention is better than cure. The federal government should provide more information in schools and required sex education in the first year of high school. We will write a custom essay sample on Sex education in high school or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is important because there are a lot of sexually transmitted diseases, teenage pregnancy, and teen abortions. Boskey (2011) stated that sexually transmitted diseases (STDs) are â€Å"some of the most difficult diseases in the world to catch† . Although there are a lot of resources available to obtain information such as the internet, books and magazines most of the time teens do not take the time to read so there should be required classes in high school to inform them about STDs. Many teens have sex without knowing that millions of teens get STDs because they do not know about prevention and the consequences of these diseases. It is important to educate teens about this serious problem in their first year of high school. According to the Center Detection in San Antonio, Texas people between the ages of 15 and 24 are acquiring about the half of the STDs although they represent the twenty five percent of the sexually experienced population (2011). The US diagnosed nineteen million cases of syphilis, gonorrhea and chlamydia and cost the government seventeen billion per year to the nation’s health care (Preidt, 2011). It is a fact that STDs are a big issue the nation is dealing with today. This affects a lot of teens and their families, including the country’s economy. Almost all STDs are treatable but there are consequences if they are not detected and treated on time. The question is why waste time and money? You can teach teens about the consequences of having sex without protection. It is a fact that teens are not prepared physically, psychologically and economically to have children. Teen mothers cannot afford a better quality of life for their children as established older mothers can. According to the Family First Aid â€Å"the US has the highest rates of teen pregnancy and births in the western industrialized world. Teen pregnancy costs the United States at least seven billion annually† (2002). Swierzewski (2012) points out about the pregnancy rates in the US: Teen pregnancy rates in the United States fell forty percent from 1992 to 2008-to their lowest level since 1976. The decline in the teen pregnancy rates was consistent during this time period, except for an increase in 2005 and 2006. In teenage girls aged fifteen to seventeen, the pregnancy rate has declined by almost fifty percent since 1990 and the rate in older teens decreased by about thirty percent. Teen pregnancy is a major concern because we all have teenage friends with babies or young relatives that became pregnant at an early age. The bad news for our community is that New Mexico is the state with the most teen pregnant moms, ninety three per one thousand, followed by Nevada, Arizona, Texas and Mississippi. (Kost, K. and Henshaw, S and Carlin, L 2010). We need to prevent teen pregnancy because is affecting a lot of people in a lot of ways such as economically, socially and morally. The solution is to provide information and advert the youths about the risk and consequences of having sex without protection. Another concern about teenage pregnancies is that many results in to teen abortions. It is not easy to have a baby for a teenager. Lowen (2012) found that there was a decrease of abortion from forty six percent to thirty one percent from 1986 to 2008. Teens that have babies normally do not finish high school. How are they are going to take care and support their children? Abortions have a lot of consequences that teens sometimes do not consider such as depression and infertility. Although the best way to avoid all these problems is abstention the reality is that teens are having sex. It is better to educate and inform teens about the risks they take when they have sex without protection. Prevention is better than treatment and cure. The US is the country with the most teen pregnancies, and teen abortions, and teens with STDs. In conclusion, we should have better sexual education in high schools.

Mercantilism in the New England Colonies essays

Mercantilism in the New England Colonies essays For the fledgling British colonies in the 16th, 17th, and 18th Centuries, mercantilism was a way of securing a new, uncertain economy. The colonies were able to run their trade uninterrupted and had the most powerful navy in the world around for protection. However, as devised, mercantilism more greatly benefited England as it severely limited colonial manufacturing, resulted in high prices for the colonists, and caused a resentment of the British government. Mercantilism was an economic system in which the government controlled both the industry and trade of its country. Its purpose was to build a wealthy and powerful state by limiting imports and encouraging exports. England kept a tight control on the economic affairs of its colonies through the use of tariffs and regulatory laws. These laws created a trade system whereby Americans provided raw goods to Britain, and Britain used the raw goods to produce manufactured goods that were sold in European markets and back in the colonies. As the suppliers of raw goods only, the colonies could not compete with Britain in manufacturing. (Mercantilism 2) In 1651, the English Parliament passed the first of the Navigation Acts. These acts prohibited foreign ships from engaging in coastal trade in England and required that all goods imported from the continent of Europe be carried on either an English ship or a ship registered in the country of origin of the goods. Also, all trade between England and her colonies had to be carried in either English or colonial vessels. The Staple Act of 1663 extended the Navigation Act by requiring that all colonial exports to Europe be landed through an English port before being re-exported to Europe. A big part of British mercantilism came in the form of the triangular trade. The triangular trade routes linked the American Colonies, West Indies, Africa, and England. Each port provided shippers with a payoff and a new cargo. New England r ...

Non-Western CUltures and Decentering Essay Example | Topics and Well Written Essays - 750 words

Non-Western CUltures and Decentering - Essay Example This gave them advantage over non-westerners in terms of political, military, and economic power. Compared to the modernity of the west, non-western cultures were not able to match up when it comes to technology and communication. As a result, western influence has dominated other cultures. First, there was colonization; which means that western countries expand their territories by occupying indigenous lands. Because of this, westerners were able to further expand their power, profit, and most importantly, they were able to exert their influence over other non-western nations. As western nations progress, non-western cultures struggle to held on to their ways and tradition. In a way, the people become resistant to change and modification of their own culture. Their ways and values handed down from generation to generation were simply incompatible with what the westerners introduce. However, the struggle against western influence had become futile as it cannot be helped that non-western nations are dominated by the west’s influence. The decentering of culture happens when non-western cultures are unable to preserve their cultural identities as a result of foreign influence. Prior to the arrival of the Europeans, African culture was already established throughout the region. Rich traditions and cultural practices were already observed within the African community. While Africans live differently from Europeans, they were able establish a unique civilization in villages which are inhabited by families and village leaders. African culture is characterized by rich display of music, art, and dance. Sayre (2010) described African dance celebrations as the â€Å"stages of human development, the passing of the seasons or stages of the agricultural year†. This means that African nations were agriculturally developed and they do not need to expand their territories for food. Moreover, Hermitt

Urban Education Policy Essay Example | Topics and Well Written Essays - 1250 words

Urban Education Policy - Essay Example It further recommended for equal funding between wealthiest and poor district schools so as to improve quality of education in the state irrespective of social and economic status. The court ordered provision of adequate education to children from these areas through implementation of certain reforms and standard education with parity support. Question 1: How would Anyon, Ravitch, and Tyack and Cuban analyze the limits and possibilities of Abbott at reducing the achievement gaps? Basically, Abbott aimed at reducing achievement gap that exists between children from wealthier districts and those from poorer or less privileged districts. Main argument of Abbott is provision of equal funding for the schools irrespective of economic or social status of the respective schools’ location. Abbott advocates for equal education provision. However, analysts such as Anyon, Ravitech, Cuban and Tyack found out certain limitations that might not effectively allow for effective implementation of the Abbott recommendations and narrowing of the achievement gap between less privileged or poor students and the wealthy or fortunate students in New Jersey State (Abbott and Burke, 1990, p 37). ... This can be achieved, but cannot adequately assist in closing the achievement gap to a greater extent. According to Anyon (2005, p 73), provision of equal funding and learning materials might not adequately close the existing achievement gap in the state. Furthermore, the author argues that this should be coupled with family support. According to Tyack and Cuban (1995, p 67), family support has a great impact in increasing chances of students achieving success in their education. Furthermore, Cuban and Tyack argue that the basic cause of achievement gap in education is the prevailing poverty levels in the urban areas. Therefore, educational policies ought to address the prevailing poverty levels in the urban areas to effectively close the achievement gap. This is because poverty greatly contributes to underdevelopment of students and minimizes their chances of achieving success in education. In urban setting, there are low-resourced and high-resourced learning institutions. This has led to differentials in cost of learning depending on the available resources in respective schools or learning institutions (Tyack and Cuban, 1995, p 92). Less privileged students may easily afford low-resourced institutions leading to the achievement gap. Furthermore, family income also assists in shaping behavior of individual student and attitude towards life and achievement. Privileged students’ perceptions are most likely to be positive leading to positive behavior in school too. This increases their achievement chances as opposed to those from less privileged families who have negative attitude leading to less chances of succeeding in studies. The author also argues that changes ought to be made in several areas for the

Explain the major theoretical approach to infantchild development & Essay

Explain the major theoretical approach to infantchild development & Analyse the psychosexual stage theory of infantchild development - Essay Example F Skinner. The theory believes that behavioural development happens through classical and operant conditioning and stresses the role of nurture. There is a strong relation between stimuli and behavioural response. In this case development is seen as a continuous process where learnt responses keep accumulating and new ones increase with age. Several studies were conducted to reinforce the theory that responses in behaviour are a result of external stimuli and that the external factors are more important as compared to internal factors. To take an example, John Watson experimented with an infant's responses to a rat and stimuli coupled with it. The infant was not afraid of the rat. However, he developed fear of the rat after a series of sharp sounds were made whenever the rat was shown. Behaviourists conclude that environment is more influential in shaping behaviour. Also, behaviours can be modified using external stimuli (Berk, 1996). Watson's theory of behaviourism brought about interest of many psychologists and birth of related theories like Clark Hull's drive reduction theory and Skinner's operant conditioning theory. Following these also emerged the social learning theories, which had a strong influence in child development research during 1950s. These theorists believed that role modelling and observational learning strongly influence social development and behaviour. One of the most powerful theories was developed by Albert Bandura. He and his colleagues stressed the role of selective imitation which affects their learning. He added the role of children's thought process to the original theory of behaviour which stressed only on stimuli and response (Berk, 1996).. Despite their limitations, the behaviourism and social learning theories had a significant impact on applied work with children. Based on these, techniques have been developed to socialize children into appropriate behaviours and get rid of inappropriate behaviours (Berk, 1996). Psychodynamic Theory In context of psychodynamic theories, famous psychoanalyst Sigmund Freud and his theory of psychoanalysis come to mind. Psychodynamics refers to theories of Freud, his followers' or theories based on his ideas. Anna Freud, Alfred Adler Carl Jung and Erik Erickson are some of the most popular contributors from the field of psychodynamics. The theories are have been derived from sessions with patients, case studies and use of projective techniques to understand the workings of human mind. Psychodynamics strives to make connections between thoughts, motives, subconscious mind and how people perceive the world. The prime focus in psychodynamics is the interrelation between emotional states of id, ego, and superego and their impact on early developments and processes. Psychodynamics also believes that early experiences are conserved in the unconscious mind. Later in life, these conserved experiences, thoughts and emotions either remain buried in the unconscious or find way to the consciou s mind. These buried experiences are at times the cause of mental disturbances. Various psychodynamic

BBC Adaptation to Convergence

BBC Adaptation to Convergence Examine and evaluate how one media organisation has adapted to convergence: BBC. Across the media, many media organizations have responded and adapted to convergence through welcoming multi-media platforms to help with spreading their content. In this essay I will be discussing how the BBC has adapted to convergence and the outcome of it all. What is convergence? Convergence is when different of forms of media platforms come together to make a huge multi-platform to give the ability to distribute content to many people. Convergence has become both technological as well as social, the audiences play such an important role in making sure that content is distributed widely across the different platforms. The World Wide Web has been one of the most important contributors to the huge phenomenon of media convergence. Over time it has developed so much that is has allowed a huge range of media related platforms such as video, print and audio to be accessible and available from anywhere. The internet has definitely changed a lot about the way that audiences now absorb and access all this information. Moreover, one main aspect of convergence which has become really popular is mobile. It has allowed any information to reach the hands of anyone using a handheld mobile which has internet on it. For example, many companies and organizations such as the BBC and Channel 4 News have started to change the way that they present their content, making sure that they use short and straight to the point headlines which is directed to audiences who are always on the go. This is simply because companies want to make sure that their content is accessible anywhere and at any time to make sure they keep aud ience satisfaction rates high, as well as making sure that audiences are always up to date with headline news that is happening all over the world. However, one thing which has helped things go further is obviously the internet. The internet has allowed the use of visual clips and images to act as the story teller of most of the headlines. Most websites that people visit using their mobiles, the BBC being one of them, they use photographs to tell the story of certain events. The photos usually have a small caption under them to briefly explain the picture, however, the image is the one that does most of the story telling. Photographs are a benefit for audiences who use handheld devices and smart phones because it allows them to see the image clearer and get a feel of what they are going to read about rather than reading through several lines. Also, looking at the videography side, most websites now allow audiences to watch a live stream of the channel. This makes sure that more audiences are able to view the content of the BBC anywhere. The news organizations are not the only ones to take advantage of this, radio stations as wel l as social networking sites have too. Another company which uses convergence in this way is YouTube. YouTube is known to be a huge media platform in which people are able to upload videos accessible to millions of people all around the world. The BBC has a channel on YouTube which uploads videos of headline news for people that have missed the live stream and want to watch it again. This is another example of convergence. Development of multi-media platforms. In order for the BBC to gain full benefits of adapting to convergence, they have to take the advantage of migrating to multi-media platforms. For example, a famous strategy used by the UK television industry is called (360 degree commissioning). This is simply at the early stage of getting all the content together and making sure that there is a potential consumer value, once this is agreed on, the television industries return all the content to their audiences through a variety of media platforms, for example, mobile, online and so on. Another strategy used by television industries is the simple and basic use of websites and many other digital platforms to help put themselves out there. The main question to ask is if media industries are benefitting from being able to spread their content across various platforms. To dissect this question, it is best to look into the development of convergence and to look at audience feedback after convergence was used by the media industry. The benefits of convergence and how the BBC have adapted to it. The clear and obvious benefits of multi-media platforms are simply economic, it helps various companies and organizations in their content being distributed to so many audiences and making sure that the content is consumed across these platforms. Another main benefit is popularity. Organizations depend a lot of multi-platforms to make sure that the name of their company and their credibility is maintained. Considering that so many people now days have smart phones and have easy access to the internet on the go, it is easy for companies to make sure they are recognized through apps, websites etc†¦ The BBC uses multi-media platforms in the sense that they have apps in mobile phones that people can access so easily, they have made mobile friendly websites as well as making it possible for people to get notifications of any news that has just taken place. This is a great example of how the BBC uses convergence to their advantage. Another way in which the BBC uses convergence is through the huge development of devices such as media players and mobiles. The development of these digital platforms, with the internet being the main principle, it means that it has become so easy for content that the BBC has produced to be circulated and consumed by audiences all over the world. With the growth of social networks such as Twitter and Facebook, this makes it even easier for audiences to access information about the BBC and all the news that is up to date. The BBC have both an official twitter account as well as a Facebook account to make sure they are reached by as many people as possible . Mass audiences are able to be reached easier by all these big industries through the use of convergence. Through digitization, it has been very easy to reformat content from several media platforms therefore creating a better economic advantage for industries. The creation of multimedia platforms has allowed a great amount of digital distribution, therefore, more audiences can access a variety of content on the internet. This creates a huge knowledgeable platform for industries because people will know who they are simply because they are able to access their content on the go. An example which shows how the BBC have adapted to convergence is the availability of the BBC iPlayer. The BBC iPlayer is a service that allows audiences to catch up with any content they have missed. The BBC iPlayer was launched and made available to the public in 2007. Since then, it has become very popular and is used a lot by viewers. Another example of convergence of the BBC is simply television. All the adverts that people see on their TVs’ now days all involve social networking in one way or another. Nearly every industry whether it be news or music, they all have some sort of social networking account in which all their audiences/fans, can keep up with all the industries information or simply content they have missed. Furthermore, a key example of how the BBC have adapted to convergence in through the creation of their BBC radio station. By introducing BBC radio, the corporation has undoubtedly increased their audiences in terms of numbers, particularly to include those who are unable to view the television live stream because they are always on the move, as well as those from different socio-economic backgrounds (i.e. lower class families.) Disadvantages of convergence. Another disadvantage of convergence for companies such as the BBC would be cost-effectiveness. This simply means that providing their services and content through different mediums would incur extra costs for the corporation therefore potentially harming their profit margins. Many organizations and companies such as the BBC struggle a lot in making any revenue from putting their content on the internet. Considering that many broadband companies have emerged in recent years, it has made it even easier for people to undertake illegal streaming therefore creating a threat to most television companies and their economy. Moreover, the whole idea of being able to access any content from any industry on the internet has made it economically difficult for companies such as the BBC. The internet has made it hard to place payment schemes on mainstream information. Many of these disadvantages have been discussed in Rupert Murdoch’s article about the newspaper industry and how newspaper organizations should start putting payment schemes in order to gain some sort of revenue from their content. What the BBC could do better. When discussing convergence and how the BBC adapted to it, there are a few improvements that the BBC could make to maximise their potential ratings. A step that the BBC could prosper to take would be payment schemes. This would allow the organization to charge viewers for a service that gives them the option to watch content that they have already missed through the live stream. In doing this, the BBC as an organization would increase their revenue allowing them to expand and offer further content to audiences. Nonetheless, this is merely a suggestion and one of many paths the BBC could take to exploit the use of convergence. Conclusion. Many companies if not most, have thought of going ahead with digitalization initiatives. All industries now have websites and several marketing techniques that do not include social media. Social media is obviously known to be a very important component of any marketing technique, however, digitalization must go further than just social media. Digitalization has changed so fast in such a small period of time that it is believed that in years to come, it will be deemed as a usual strategy to use when thinking about your company. This is critical in order for companies such as the BBC to make sure they are ahead of everyone else and that they are able to learn new things from digitalization. Considering that most things have now become digital, it is clear to see that the world is changing rapidly because of this. It is important for popular companies like the BBC to support the means of digitalization and to accept that it is of a benefit than it is a setback. Saying this, some organi zations may feel that the digital scheme may not work for them, therefore it is smart to check the overall capability of it all before applying the strategy. Overall, the BBC has gained more than it has lost through adapting to convergence because the company now has such a huge platform for people to interact and share their content worldwide and make sure they are recognized by many people. Referencing. unknown. (2011). what is media convergence. Available: https://mconvergence.wordpress.com/about/. Last accessed 02 may 2015. Sanaz Fallahkhair. (unknown). An architecture for iTV and mobile phone based interactive language.. Media convergence. 1 (1), 1-6. Robin Foster Tom Broughton. (2012). PSB prominence in a converged media world. A changing world. 1 (1), 11-19. Henry Jenkins (2004). The cultural logic of media convergence. 7th ed. London New Dehli: SAGE Publications. 34-40. Dwyer, Tim (2010). Media convergence:. United Kingdom: McGraw-Hill education. 24-30. Julia Knight. (2015). The International Journal of Research into New Media Technologies. Convergence. 21 (1), 1. S Chakaveh. (2007). Media covergence, an introduction. Available: http://link.springer.com/chapter/10.1007/978-3-540-73110-8_88. Last accessed 28 Apr 2015. Christy Belden. (2011). Media convergence: Media and marketing. Available: http://www.slideshare.net/cbelden/media-convergence-7376828. Last accessed 28 Apr 2015. Mathew Buckland. (2007). Convergence in the media. Available: http://www.slideshare.net/matthewbuckland/media-convergence?related=1. Last accessed 01 May 2015. Unknown (unknown). Media covergence and the transformed media environment. Australia: unknown. 67-74. H Jenkins, Convergence Culture: Where Old and New Media Collide (2006), 18 ­Ã‚ ­Ã‚ ­Ã¢â‚¬â€œ19.

moralant Divine Law vs. Human Law in Sophocles Antigone :: Antigone essays

Antigone: Divine Law vs. Human Law The play entitled Antigone was written by a man named Sophocles, a scholarly author of philosophy and logic. The play Antigone is probably one of the most prominent interpretations of a tragic drama. The two main characters of the play are Antigone and Creon. There is much conflict between Antigone and Creon throughout the play, both of them having their own ideas and opinions regarding divine law versus human law. The theme that I am going to analyze is the conflict of divine law vs. human law. The reason for this is because this theme seems to control the whole play. It is an issue of which law is the "right" law, and if Creon's and Antigone's acts were justifiable. The play Antigone can be summarized by the following: King Creon lets it be known that Polyneices the traitor is not to be buried, but his sister Antigone defies the order because of the values she holds. She is caught, and sentenced by Creon to be buried alive - even though she is to be married to his son Haemon. After the blind prophet Tiresias proves that the gods are on Antigone's side, Creon changes his mind - but too late. He goes first to bury Polyneices, but Antigone has already hanged herself. When Creon arrives at the tomb, Haemon attacks him and then kills himself. When the news of their death is reported, Creon's wife Eurydice takes her own life. Creon ends up being all alone due to the fact that his family members took their own lives. Creon blames himself for all of these tragedies occurring, mainly because it was his wrong doings that caused them. The concept of divine law can be described as the law of God. Divine law involves morals and beliefs that are presented by God. Charles Segal describes the idea of divine law as being the "unwritten laws of the Gods" (Sophocles 64). This type of law is most likely in effect when the idea of morals are apparent, such as when a moral decision must be made. This type of decision would probably be considered right or wrong. Divine law is not only in decisions, but also in the everyday actions of people. Things that are morally "right" are in accordance with the law of God, while things that are morally "wrong" tend to be actions that go against the law of God.

The Importance of Acquisition, Conversion, and Retention Tools in Digital Campaigns

To: Sales Director at Playrite From: Marketing Manager at Playrite Subject: Investigation into opportunities for using digital marketing campaign tools to help build new and existing business Date: 30th November 2012 Contents The importance of acquisition, conversion and retention tools in digital campaigns3 Different types of digital marketing campaign tools4 Acquiring new customers4 Converting Sales5 Retaining Customers6 Search Engine Marketing for Acquisition7 Website for Conversion7 Email for Retention8 Appendix9 1:1 Background to Nearlygrass9 :1 Evaluation and measurement of current Nearlygrass website11 3:1 Statistics12 Statement16 Bibliography14 The importance of acquisition, conversion and retention tools in digital campaigns Acquisition, conversion and retention tools are incredibly important in digital campaigns and enable businesses to acquire prospective customers, convert to sales and retain for future purchases. Digital marketing tools support marketing activities aimed at achieving profitable acquisition and retention of customers throughout their lifecycle (Dave Chaffey 2012 [Online]).When digital tools such as email marketing are integrated with more traditional media such as direct mail they form the basis of successful marketing campaigns. Although we are currently in a recession, the contribution of the internet to the economy is growing and will continue to grow at more than 10% annually for the next five years. By 2016 the reach is estimated to top $4. 2 trillion (Economist 2012 [Online]). 80% of households in the UK now have access to the internet with 83% of those adults aged 24-44 years old using the internet daily which is an increase of 21% since 2006 (Office for National Statistics 2012 [Online]) see fig 3. and 3. 3. If Nearlygrass wants to increase awareness of their product range then digital marketing is essential to develop a more interactive and engaging relationship with customers. The internet has made public relations public again, after years of almost exclusive focus on media. Blogs, online video, news releases, and other form of Web content let organisations communicate directly with buyers (Scott, pg 11, 2010). With a business-to-consumer website like www. nearlygrass. co. k it’s important to acquire individuals who are web savvy, convert them once they are on the website and retain or get a recommendation for the Nearlygrass range to friends and communicate about our products and services online. Different types of digital marketing campaign tools Acquiring new customers What? | How? | Pros| Cons| Search engine marketing| * SEO to optimise www. nearlygrass. co. uk * PPC campaign to drive traffic. | * If the current website can be edited in house, SEO is quick and low cost * Continually improve www. nearlygrass. o. uk by adding new, engaging content * PPC campaigns are fast to set up, amend and can be managed in house to budget. | * If not edited in house, costly and time consuming to change * Some PPC terms are costly * PPC is time consuming, requiring constant research. | Email| * Sending out cold email marketing campaigns * Include details of new content and news. | * Promotes products and drive traffic * Increase engagement and stickiness * Convert into more sample orders/enquiries and sales * Easy to personalise (Chaffey, pg 550, 2009). * Difficult to buy quality list, emails could be classed as spam * Costly to send HTML emails, unless use free service like Mail Chimp. | Online PR| * Publish press releases on relevant websites. | * Grow brand and product awareness alongside USP * Drive traffic to the website by speaking directly to customers, unfiltered by the media (Scott, pg 86, 2010). | * Lots of competitors in current marketplace doing similar things * Time consuming * Costly. | Converting Sales What? | How? | Pros| Cons| Website| * Keep information relevant * Improve sample ordering processes * Clearer calls to actions. * Offer better user experience * Increa se conversions. | * Costly to change website, especially with database and CMS| Copywriting and presentation| * Create easy to understand DIY PDF’s * Create different pages for target audience * Use Google Analytics to determine questions searchers are using to get to the site and answer in weekly blog posts. | * Helpful information is more likely to be shared across the internet on social channels like Twitter (Mashable 2008 [Online]) * Nearlygrass seen as experts in their industry. * Need support from individuals inside organisation * Uploading information is costly if the website can’t be edited in house. * Requires time and know-how. | Customer support| * Live chat facility during office hours to answer questions. | * Relatively cheap to set up * Trace and track users * Prompt conversations * Encourages engagement and enhance user’s experience. | * Requires resources to run and control * Only useful during working hours and needs those with expert knowledge to control and manage. | Retaining Customers What? | How? | Pros| Cons|Customer service| * Feedback questionnaires * SMS to alert when delivery is on way * Order confirmation emails. | * Receive valuable customer feedback * Providing better services through mobile marketing. | * Difficulty getting emails and mobile numbers * Need resources to send and process responses. | Email| * Sending post sale emails with information about installation, maintenance and add-on products. * Email customers whose surfaces are near replacement. | * Increase user experience by offering helpful advice * Up-sell products * Recommend an installer in their area * Get repeat custom. * Could be duplicating information * Need to collect emails during sales process * Need resources to manage. | Referrals| * ‘Recommend to a friend’ * Tweet/upload images to Facebook to be entered into prize draw. | * Previous customers promote Nearlygrass range * Increase social reach * Engage with new customers t hrough previous customers| * Relies heavily on customers and getting them to upload/submit images * Difficult to get convince management into investing in social media (Scott, pg 267, 2010). | Search Engine Marketing for AcquisitionSearch engine marketing is the most important tool for acquiring new customers as it is the most cost effective method for driving traffic to a website. Improvements are needed for www. nearlygrass. co. uk to be found by prospective customers through search engine marketing. If a website isn’t listed in the first few search results, that business is out of the customer’s consideration set and has no chance to make that sale to that customer. Your customers must first find you to learn about your products (Moran & Hunt, pg 20, 2008). Looking at the top ten keywords www. earlygrass. co. uk appears with a ranking 100| grass artificial| 1| 60500| >100| what is artificial grass| 1| 60500| >100| grass artificial grass| 1| 60500| >100| artificial l awns| 1| 49500| >100| synthetic lawns| 1| 49500| >100| astro turf| 0. 8| 49500| >100| grass synthetic grass| 1| 49500| >100| grass synthetic| 1| 49500| >100| synthetic grass| 1| 49500| >100| 2:4 PPC advert example Artificial Grass www. nearlygrass. co. uk/samples UK made. No Watering, No Mowing, No Hassle Get your Free Samples. 2:5 Ranking from Open Site Explorer As you can see the current website gets a low rating in terms of domain and page authority Also the site only has 3 linking root domains. This can be tracked during the project to see what affect the acquisition tools are having on the trust of the site. 2:6 Top competitor sites * www. asgoodasgrass. co. uk * www. evergreenuk. om * www. lazylawn. co. uk * www. easigrass. com 3:1 Statistics 3:2 Households with Internet Access, 1998 to 2012 Households with Internet Access, 1998 to 2012| | Â  | Year| Per cent| 1998| 9| 1999| 13| 2000| 25| 2001| 36| 2002| 42| 2003| 46| 2004| 49| 2005| 55| 2006| 57| 2007| 61| 2008| 65| 2009| 70 | 2010| 73| 2011| 77| 2012| 80| 3:3 Adults who used a computer in the last three months, by frequency of use and age group, 2006 and 2012 Â  | Â  | Â  | Â  | Â  | Â  | Â  | Â  | Â  | Â  | Â  | | | Daily| | Weekly| | Monthly| | Between 1 – 3 months| Â  | 2006| 2012| Â  | 2006| 2012| Â  | 2006| 2012| Â  | 2006| 2012| 16-24| 63| 82| | 15| 12| | 7| 2| | 3| -| 5-44| 62| 83| | 16| 10| | 4| 2| | 2| 1| 45-54| 56| 71| | 13| 14| | 5| 2| | 3| 1| 55-64| 36| 63| | 17| 13| | 5| 2| | 3| 2| 65 +| 9| 29| | 8| 11| | 3| 4| | 3| 3| All| 45| 67| Â  | 14| 12| Â  | 5| 2| Â  | 3| 1| Base: Adults (aged 16+) in Great Britain| | | | | | | | | – Data too small to display| | | | | | | | | | Bibliography Chaffey, Dave 2012 Digital marketing definition http://www. davechaffey. com/Internet-Marketing/C1-Introduction/E-marketing-Internet-markeitng-%20definition [Online] Accessed 19th September 2012Chaffey, Ellis-Chadwick, Mayer, Johnston (2009) Internet Marketing – Strategy, I mplementation and Practice Pearson Education Limited: Essex Economist 2012 How much does the internet contribute to the economies of G20 countries? http://www. economist. com/blogs/graphicdetail/2012/04/daily-chart-2 [Online] Assessed 18th September 2012 Evans, Sarah 2008 HOW TO: Build Community on Twitter http://mashable. com/2008/11/10/twitter-community/ [Online] Accessed 23rd November 2012 Moran and Hunt (2008) Search Engine Marketing, Inc. IBM Press: USA Office for National Statistics 2012 Internet Access – Households and Individuals http://www. ns. gov. uk/ons/publications/re-reference-tables. html? edition=tcm%3A77-270031 [Online] Assessed 18th September 2012 Peck, Dave (2011) Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign Wiley: USA Schachinger, Kristine 2012 How to Write Title Tags For Search Engine Optimization http://searchenginewatch. com/article/2154469/How-to-Write-Title-Tags-For-Search-Engine-Optimization [Online] Accessed 23rd November 2012 Scott, David Meerman (2010) The New Rules of Marketing & PR John Wiley & Sons: New Jersey StatementI confirm that in forwarding this assessment for marketing, I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assignment/project is the result of my own independent work/investigation except where otherwise stated. Other sources are acknowledged in the body of the text and/or a bibliography is appended. The work that I have submitted has not previously been accepted in substance for any other award and is not concurrently submitted in candidature for any other award. Total word count: 1,315/1,200

Summary of How Biofuels Could Starve the Poor

Summary of How Biofuels Could Starve the Poor Free Online Research Papers In the article, â€Å"How Biofuels Could Starve the Poor,† authors C. Ford Runge and Benjamin Senauer capture the ideas that biofuels could cause unfavorable consequences for the world’s poor. Converting a percentage of the world’s corn crop into biofuels is a resourceful way to moderate the country’s precarious reliance on imported oil which will then help farmers.. Notably, the production facilities for biofuels will play a crucial role in future production of biofuel technology. In the beginning of the article, Runge and Senauer explain that in the 1970s, President Jimmy Carter conveyed his support for energy independence. The country then began to slowly purge the use of lead and enhanced ethanol production which incorporated government subsidies and tax breaks. As time went on, ethanol remained unimportant and the United States relied more on importing petroleum. It is suggested that now, with the increased price of oil and more government backing, ethanol is â€Å"all the rage.† The authors recognize that a comprehensive energy policy will halt the country’s dangerous dependence on fossil fuels. Throughout the article it is mentioned that Europe, Brazil, and other countries are also producers of ethanol. Brazil utilizes sugarcane to produce ethanol while Europe is taking advantage of rapeseeds and sunflower seeds while exploring the possibilities of using sugar beets and wheat. Governmental measures are also being used to encourage biodiesel by the European Commission. Runge and Senauer argue that the next generation of biofuels will lessen greenhouse gases but note the cost of developing these fuels. The government tax credits and subsidies have falsely maintained the ethanol business. The authors comment on how innovative sources of oil can be particularly pricey. Also, the article covers the issues that are passed on to consumers, such as of the increase of feed prices impacting the poultry and livestock industries. Runge and Senauer explain that the prices of chicken, turkey, pork, milk, and eggs will intensify and production will regress. In addition to that, the authors point out that the cost of basic foods could drastically be affected by biofuels. If prices remain excessive, the most susceptible countries will be the impoverished ones and those that are dependent on petroleum imports. Although, countries that are major oil exporters are not necessarily safe considering the continued increase in the cost of food. Runge and Senauer comment on the cost of the materials that can be used to manufacture ethanol; they are expected to is if using them becomes viable. In the end of the article, Runge and Senauer go on to compare biofuels and gasoline and the impact on the environment. They explain how using plants other than corn or soybean oils increase the benefits of ethanol and in contrast how harvesting and transporting these other plant matters are high in cost. The authors conclude that an energy-conservation program and investing in energy research will allow the future of our country to be brighter. Runge, C. Ford, and Benjamin Senauer. â€Å"How Biofuels Could Starve the Poor.† Foreign Affairs (2007). 26 Jan.2009 . Research Papers on Summary of â€Å"How Biofuels Could Starve the Poor†Definition of Export QuotasNever Been Kicked Out of a Place This NiceGenetic EngineeringTwilight of the UAWAssess the importance of Nationalism 1815-1850 EuropePETSTEL analysis of IndiaThe Effects of Illegal ImmigrationInfluences of Socio-Economic Status of Married MalesBionic Assembly System: A New Concept of SelfQuebec and Canada

McCarthyism essays

McCarthyism essays McCarthyism gets its name from United States Senator Joseph R. McCarthy, a Republican of Wisconsin. He became front-page news in 1950, when he publicly charged that more than two hundred secret Communists had infiltrated the Department of State. While conducting a militant anti-Communist campaign, communist advances in Eastern Europe and China,Senator McCarthy pursued an investigation of communist subversion in all walks of life. His usually baseless accusations ruined the careers of many distinguished citizens. This is similar in comparison with the Salem witch trials that took place back in 1692. Witchcraft was a big deal to the people back then. If you were accused of it and did not confess, it was your own death bed. In 1954, he brought charges of subversion against the U.S. Army. When the Army responded by charging Senator McCarthy with improper conduct, his breath taking tactics were revealed on national television during a thirty-six day hearing. In the same year, with his influence lessening, Senator Joseph R. McCarthy's fellow senators censured him for behavior contrary to Senate traditions. "McCarthyism" now refers to any witch hunt, or to the persecution of people accused without proper cause, who are forced to conform in order to avoid public condemnation. Just like the Salem witch trials. People were accused for crimes they didn't commit just because they were around or near a strange event or they had a very thin red line with their neighbors. Some accused others for profits, others just to get rid of their "awful" neighbors. In 1950 the United States was concerned with the threat of communism. Hatred of communist influences within the country increased as FBI director J. Edgar Hoover announced that there were 55,000 party members and 500,000 sympathizers active within the U.S. the Senate appointed a special committee to investigate charges of communist activity in the Sta ...

Ethics in Cyberspace Essay Example | Topics and Well Written Essays - 1250 words

Ethics in Cyberspace - Essay Example Cybercrime is one is one of the problems that many people using Internet face. It is more acceptable to put an apparent useful program, which is a harmless virus for downloading than selling the details of customers to the third party. This is because the program may be useful to people, and this is a matter of trying to gain experience. Since, the program is useful and harmless, the Internet user may benefit from the program in case it succeeds. Hester and Ford reveal varied cybercrimes and most of them are unethical. Examples in this essay describes such programs. A virus that may destroy someone’s information is a crime that many technology hackers commit. Although, this is more acceptable than selling a customer’s information to the third party because some many people protect their computers with anti-virus. In conclusion, it is more acceptable to put an apparent useful program, which is a harmless virus for download on a Website than selling customer details to th ird party marketing companies without telling the customers. This is because the computer expert may create useful program that may helpful Internet users. Moreover, the computer experts may want to test their capability in technology which is acceptable. Others experts may want to reveal their talent through creating of useful programs in the Internet. Sending useful programs that are harmless is vital because they may not infect data files. Ethical hacking is help because it enables ethical hackers to create vital programs that are useful.

Business management Personal Statement Example | Topics and Well Written Essays - 250 words

Business management - Personal Statement Example Currently, I am studying business studies at college and I believe that this will give me fundamental knowledge that will be of great help on my enrolment for a degree course in business management. Additionally, I have been working for Wallis at Debenhams for three years now, which has enabled me to become dynamic and resourceful with interpersonal and negotiation skills, an outstanding team player, open minded and excellent in networking. I have also acquired analytical, managerial and leadership skills among others. I believe that pursuing this course will give me the chance to sharpen these skills further and increase my knowledge in business management. Moreover, some of my hobbies including travelling and reading magazines especially business-related ones help me explore diverse business ventures, boost my interest in business management in addition to keeping me up to date with current affairs in business world. I have no misgivings that this exposure to the field of business will greatly influence my performance in my degree course. My request for a chance to pursue business management is based on my passion to delve into the world of business where I aspire to own and manage my own business. I am looking forward to excel in my degree program and thereafter pursue a Masters degree in business management. My willingness to learn together with my open mind, determination, attention to details as well as my strong will to deliver quality and relevant results will be important assets as I study. With the training and support that I will get from my tutors, I will certainly perform well. I kindly hope that you will consider my application and give me the opportunity to do what I love doing most: serving humanity as a business