Essay on Mr Pip and Hamlet - Thirst for Power Essay Example for Free

Essay on Mr Pip and settlement Thirst for Power EssayMany people indigence to have a lot of power, but what is often forgotten is that with great power comes great responsibilities. Sadly these responsibilities are not always taken. A appetite for danger can make someone a danger to others. The two works in which this is proven and that will be discussed are the novel Mister Pip, pen by the novelist Lloyd Jones in 2006 and the play Hamlet, written by the playwright William Shakespeare in 1602. Whenever people want to be seen as being more powerful they make up a danger to others. In the novel Mister Pip the mother of the protagonist, called Dolores, wants more power everywhere her Matildas life.She believes that mister Watts, Matildas teacher and the only white globe left on the island, has a bigger influence on Matildas life. This is the reason why she steals the novel, Great Expectations written by the novelist Charles Dickens, which Mr. Watts has been discussing and reading with his class. This is a very dangerous ferment, since the Redskins, who took the power over the Solomon islands , want to see the novel as a prove of the non-existence of mister Pip. In the play Hamlet Ophelias brother Laertes seeks for more power and respect from Claudius especially after his father was killed by Hamlet.By wanting this he becomes a danger to others. He wants revenge on Hamlet and plans, together with Claudius on putting to death him. By this he becomes a danger to young Hamlet. Political power is a reason for people to become a danger to others. In the beginning of the play Hamlet young Fortinbras plans on attacking Norway, because he wants more political power. In this way he becomes a danger to Norway, but also to his people because this could start a war. In the novel Mister Pip the redskins have the political power over the Solomon Islands. They formed a danger to the inhabitants of this islands.When they took over power they started a war between the redskins and the rebels, which caused a lot of deaths. People who want to take over power are very dangerous to others. In the play Hamlet, Claudius, old Hamlets brother, kills old Hamlet because he wants the power over the country. Furthermore he plans on killing young Hamlet, since young Hamlet is against Claudius haveng this power. Claudius becomes a danger to others by trying to kill them because he wants power. In the novel Mister Pip the rebels, who are against the red skins who took over power, want to take their power back.They are a danger to others since they get drunk on jungle-juice every night to handle the pressure and they rape women on the island. Their needs and will to take the power over the Solomon islands back are a danger to the people living on the islands. People who have a thirst for power are dangerous to others. When they want to take over power or become more powerful this can cause them to act in a way that is dangerous for others. This is clearlt sh own in the two works studied, the novel Mister Pip and the play Hamlet.

Born Into Brothels Essay Example for Free

Born Into Brothels EssayBorn into Brothels is an powerful photographic film that documents life at the extremes. Henslin (2010) defines social stratificiation as the division of large numbers of muckle into layers according to their relative property, power, prestige applies to both nations and to people within a nation, society or other group. With this story, Born into Brothels d atomic number 18s our insight of human resilience, while center on the lowest social class system, which is based primarily on possession of money or material possessions (Henslin, 2010) in social stratification. This documentarys back drop is Caluctta, India, which is home to one of the oldest populations and religious doctrines in the world.Though India is a country with remarkable history, it suffers from environmental ruin, considerable overpopulation, religious strife and undue poverty. This is a story about the power of human imagination and determination. It follows the amazing lives of ei ght children living in one of Calcuttas most famous rosy light districts. Zana Briski, Co-Director, teaches photography to these children and tries to gain better educational opportunities for them, while capturing images of their every day lives. Born into Brothels tugs at your heartstrings, but also offers profound and soul aspiration questions as to the extent that outsiders can become involved in the lives of others for the only life they know.Eight children, born into a culture of poverty, an assumption that the values and behaviors of the lamentable make them fundamentally different from other people that these factors ar largely responsible for their poverty, and that parents perpetuate poverty across generations by passing these characteristics to their children (Henslin, 2010), their caste, peoples statuses are determined by birth and are lifelong (Henslin, 2010), is there destiny, and they believe that is all they have in life. These children are born to women that hav e few options other than walking the line which is prostitution, or cleaning houses and most of the men suffer from drug abuse or alcoholism.HIV/AIDS, murder and crime are prevalent and living conditions are deplorable. In the red light district, which is its own city inside of a city not only do the residents suffer in this harsh reality, every aspect of existnce is contaminated by its grave condition. In essence it is their own form of slavery, form of social stratification in which some people own other people (Henslin, 2010). The main characters are Gour, who is best friends with Puja. Gour worries that Puja will follow in the footsteps of her family. Pujas family history is from a line of prostitution.They are regal in the district, as they eat well and dress well. Puja al focusings shares what she has. Manik and Shanti are brother and sister and both eager to learn. Avijit, in all probability one of the most talented with his photography also loves to express himself in his d rawings and paintings. Kochi, is a very strong little lady friend that suffers a lot of randy and verbal abuse. She works doing chores from 4 a.m. to about 11 p.m. trying to make money for her family and takes her life for what it is.Suchitra is the oldest of the group. Gour is fearful that she will be sent to work the line. Suchitras mom died and her aunt wants to send her to Bombay to become a prostitute. Suchitra does not see a solution and is fearful to leave her home for this reason. Lastly, there is Tapasi. This little girl has resigned herself to the ideology, beliefs about the way things ought to be that justify social arrangements (Henslin, 2010) that the red light district has engrained into its residents. Tapasi says one has to accept that life is full of sadness and pain (Briski, 2004) her hopelessness as a matter of fact attitude is astounding.THEORETICAL APPLICATIONThe theoretical application of this film strongly parallels the conflict theory. The conflict theory i s a theory by which views society as made up of many different groups that are competing for scarce resources, focusing on inequality (Henslin, 2010). While the movie explores fundamental ideologies regarding the status of women in that society, as most women are considered second-class citizens, most marriages are arranged by families and women have almost no way of protesting. Women are routinely bought and sold as early as age eight and many are forced to come sex workers. The sex workers are socially shunned and because of this, the children are often discriminated against. Because of this reason, getting these children into boarding schools proved to be a great feat.CONCLUSIONBorn into Brothels opened the windows of 8 childrens lives and their families for a short time. Their photography was and still is being sold to help pay for boarding school for the children born into the red light district. The 8 children featured were afforded opportunities that they would never have oth erwise been given. We dont need to travel to Calcutta, India to put ourselves into other peoples shoes, we can be aware of what is accident around us right here in our own city. Somewhere out there, there is a stranger, an animal, or even a friend or family member that may need your compassion and understanding. Stretch out your hand dont be afraid to open yourself up to the opportunity of pose a smile on someone elses face and making a difference in the life of another.REFERENCEBriski, Z. (Director). (2004). Born into Brothels Motion Picture. Henslin, J. (2010). Sociology A squander to Earth Approach. New York Prentice Hall.

Primary drivers of the organizational change

Primary drivers of the arrangemental changeThis is the key essential driver of the placemental change. Companies which do not maintain their financial standards or required to reevaluate their objectives and process. When a new opponent allows an enter in to the market place with a new technology which is advanced or with labor at low cost then the society which had officially enjoyed profits will experience fall in the sh be value of their market . A high society which as faced a failure to preserve its position in the competitive presents can experience pressure on its resources and compel to face the plump for thought on the cost of capital and deployment of the resources.Strategic change in the objectives-This is the primary driver of the organizational change. When a company changes its center of attention to a customer oriented dish from a harvest-home oriented service then new process comes in the existence to assist this reorientation, which results in the unemployme nt to the dynamical staff or processes which be manufacturing.End of the harvest-tide emergence-A mathematical product r for each onees of its development life cycle when companies are strained stop its proceeds to reduce the operating cost which helps them to survive in the existing market. At the end of the life cycle of the product development many of the companies sell bring out are combined with its competitors in the existing market. This makes the company to face the structural changes in its trade processes to either sustain profitability or concentrate on evolving opportunities.New technology-New technology can be addresses ad major(ip) driver of the organizational change. For an instance internet dominating on the previous(a) style print media companies. The browsing levels of internet is increasing day by day worldwide, which as forcing companies to acclimatize their active trading operations to the changing preferences of the consumers . Companies which ignore to take after the upcoming trends will experience the fall in share value will compare to its opponents who adapt the rising technologies to address the demands of their customers.Fusions and acquisition-When companies unite their operations then cost cutting on a significant level and the reengineering takes place unemployment remodeling to lineup with the objectives of the management steer the organizational change. Fusion of a conjugation of a few companies can create the large considerable aims to modernize their operations and join existing operation into a centralized model.BURECRATIC ORGANIZATION-Burecratic organization is a kind of government which is created by the assembly of unelected workers administrators and managers, who follow rules shaped by the nominated and designated authorities of the department.Basic principles-Utilizing set of measures deal to deal a worker.Remote relations among the citizenry.Utilizing a set of principles to cover the privileges and duties an employee.Division of manual labor from will designed field.Authority with discreet mountain range of command.Technical competency is the base for promoting and selection of the employee.Strengths-Employees are control with a clear set of rules and regulations.The system is centralized and everything is monitored.It follows standardization and makes everyone to follow the same procedure.It is based on the inert orientation.It is legally tenure based.Weaknesses-The decision making and all the other processes are very slowThe jobs may become boring for the employeesThe communication has to go by means of so many levels that it gets distorted.Too much control discourages innovation and creativity. in that location are too many levels in the hierarchy.The bureaucracy it egotism encourages political behavior and volume try to use other means to go up the hierarchy.2.1b)-Argos is one of the largest retailers in the United Kingdom. It has 750 stores located all over the United Kingd om. Argos is unique among the major retailer in the uk , as its primary mains on discipline goods is by means of a compose. Argos is a catalog merchant. Customers can browse through its catalog select the desired goods and behave the price for their desired goods and collect them from the collection desk in the store or deliver their goods directly to home. Argos possess many brands akin Chad valley, Elizabeth duke, bush, mikomi, and Alba. Argos was once a FTSE100 INDEX but now owned by a home retail group. It was found by Richard Tompkins. He is the person who started yard shield stamp in the United Kingdom. He rebranded the green shield stamps catalog shops as Argos in July 1973. The first Argo store opened on the A28 STURRY ROAD, CANTERBURRY. Argo started with one thousand member of staff and 1000000 pounds income during the week in November. A new slogan helping you live for less was introduce in January 2010 as a part of the rebranding process. It is a register owner for s everal brands.Discuss and Compare the ways of system of rulesal development. Which one is appropriate and feasible for your selected organization? Justify your choice. (2.1.c)Organization Development is an effort planned, organization-wide, and managed from the top, to increase organization effectiveness and health through planned interventions in the organizations processes, using behavioral-science have sexledge.-Beck hard, Organization development Strategies and Models, Reading, MA Addison-Wesley, 1969, p. 9.Todays organizations operate in a rapidly changing environment. Consequently, one of the most important assets for an organization is the ability to manage change and for people to remain healthy and authentic.It is defined as a continuous process which is implemented by all the organizations. Organization development makes its people who are only operational into talented to gain develop results which helps in the expansion and increase in its production by various plans to gain returns. Development in the product range expanse task.Changes and development of Argos-Argos as experienced changes in the life increasing in the variety of unalike goods. Because of the vary traditions in the United Kingdom. Each and every product in the Argos catalog or grouped according tools display case for example computer peripherals, jewellary, toys for kids etc. Argos owned some of the brand and rebranded them as their own brand. Customers for made convenient by introducing new technologies this likewise helped the company to face the increasing competition in market. For an instance, customers are made convenient by introducing the self check machines which helps them to check the easyness of the desired products from the bulk varieties and categories present in the store. Introduction of these type of new technologies not only made the customer to feel convenient but also it helped to be in the top position in the competitive market. Argos is also attracting the customers by reducing the prices of the product introducing deals with discounts for the customers to make them feel that they gain something profitable from the offers. Introducing of these type of discounts and deals increases the sales of the company and existence of the company for long terms in the market which is competitive.Development required for the Argos-The infrastructure of the company should be improved drastically. Argos should modify its new technologies like embedding the two different technologies which made the company unique in the market for example self checkout machines which are introducing by the Argos to put forward quality service tools customers should be embedded with paying machines. This reduces the queues at the cash counters which makes the customers feel comfortable. Introduction of new products according to the developing generations should be made available in the company for example mul eondia products, automotive products and products wit h nano technology should be made available in the Argos store. Security inside the store should be increase drastically, which makes the customer feel safe and secure. Introduction of multinational and multi cultural products attracts the different kind of customers. Covering the entire region by dividing into small parts and establishing the stores in according to the divided regions. This makes the Argos company to reach all the customers in the United Kingdom. Availability of online shopping should be increased.Use appropriate tools (Stakeholder digest is compulsory) to develop the systems to derive and involve appropriate stakeholders in the introduction of change. Evaluate how in(predicate) your system will be specially in handling the resistance to change in the organization. (2.2.a 2.2.b)Stakeholder management a vital role in the success of every organization it is an important an discipline which is followed by the undefeated people and to win jut from others. Stakehold er management inhabit of two important elements they areStakeholder analysisStakeholder meanStakeholder analysis-Stakeholder analysis is defined as a technique which is utilize to espy out the key elements of the people whom have to be one over.Stakeholder planning-Stakeholder planning is defined as the as defined as the procedure which build the support to make a succeed.Stakeholders are the people whose participation and support are considered to be crucial in achieving the goals and objectives of the bedevil and leading the project to its success. So recognizing of all the stakeholders is considered to be an important activity for a project manager to guarantee the success of the project. Stakeholder can be individual within the project, individuals within the organization and individuals or groups outside the organization. Managing of stakeholders for a project involves stakeholder identification, action taking, management of the stakeholder expectations reviewing and the r epeating the status, assessing stakeholder deflect, analyzing the stakeholder interest and documentation of the needs of the stakeholder.Step by step process of the analyzing the stakeholder analysis-Categorizing stakeholders-It is the first step in the stakeholder analysis this stage things about who yours stakeholders are and all the people who are pretentious by the work and who can influence are have cover on over it, or show interest in its successful or unsuccessful conclusion.Prioritize stakeholder-After identifying the stakeholders of company there will be long list of people and organizations who are influenced by our work. Some of people this people and organizations can have a big businessman to block it or advance it and some of them may be interested in what we are doingUnderstanding the important stakeholder-In this stage we need to know more about our stakeholders. It is essential to know about their view and reactions there project. It is also essential to know how to engage them in the project and how to communicate with them.What are the benefits of the stakeholder analysis?With the help of the stakeholder analysis a project can identifiedPossible issues which disorders the projectMethods to minimize the possible interdict force and to manage the negative stakeholders.Important people for distributing the information during the execution faceBenefits of the all the stakeholders who may be affected or affect the project.Planning of the communication and strategy of managing the stakeholders during planning face of the productGroups that should get encouragement to take part in various stages of the project.Engaging all the stakeholders throughout the life cycle of the project is a vital key for the success of the project. Management of the stakeholder expectations and guaranteeing their active involvement is key essential to project asIt is necessary for maintenance of the project and completing the project successfully.It gives the chance the individuals or groups to articulate their thoughts, problems, and concerns over the project.It gives a logic of liability and develops responsibility.It facilitates effectual threat identification and planning of the response.It also opens up and outstanding knowledge opportunity for both the stakeholders and the project team.For your chosen organization recommend the changes required to attain or sustain competitive advantage in the business world. hold out your answer with appropriate models and process for change in the organization. (2.3.a)The basic objective of study was to mould the dealings among organizational culture and change formation the ways in which a privileged knowledge of organizational culture affects the process of executing change, and identifying the different stages of the change process at which the communication between organizational culture and change executing methods holds significance of the blends. Many of the present models and structures of the organization change admit the pressure of implicit proportion of organizational life at one or more different stages of the change process. These models replicate contradictory levels of granularity which respect to the process of completing organizational change and each recognizes typical stages of change execution. The model and structure of the organizational change in cultural circumstance establish in this article was urbanized to reflect different stages in the process of implementing the change where organizational culture apply differential influence. care development driven change-Business development potentially consist of everything which is concerned with the excellence of the business are the organization. Business development planning firstly needs establishment of the aims for the development of the business and then originating in a strategy for business development, which would include some or all the following methods of development.Trade developmentNew produc t developmentNew market developmentShape of the business organizationStructure and process developmentLogistics and supply chain developmentManagement and communication developmentStrategic development distribution developmentInternational developmentNew product development (NPD)-NPD is the term which explains the whole process of bringing a new product or service in to the existence to the market. Marketing according to its nature involve innovative ideas different functions of the organizations. Innovative ideas are essential for reacting to varying demand by the market which is targeted and the exerted pressure by the opponents. These changes are obvious in decision making in all marketing which includes the development of a new product. New product development process include 8 stages they are idea generation, idea screening, concept development and scrutiny the concept, business analysis, product development, market development, market testing and product launch. turn developm ent-Process development is defined as developing a manufacturing process to accommodateLogistics-Logistics is defined as a business planning structure for the management of material, facility, data and capital flows. It includes the increasingly complicated information, communication and control systems required in todays business environment.SUPPLY CHAIN circumspection-A supply chain is the process of moving goods from the customer order through the raw materials stage. any organizations have supply chains of varying degrees, depending upon the sizing of the organization and the type of product manufactured. These networks obtain supplies and components, change these materials into finished products and then distribute them to the customer. Managing the chains of events in this process is what is known as supply chain management. Effective management must take into account coordination all the different pieces of this chain as quickly as possible without losing any of the quality or customer rejoicing.Acquisitions and disposals-General form of the business development is partly subjective, partly scientific with the base of a thoughts and requirements of the business owners or chief executive officers. There are different methods and processes to expand the business which accomplish the growth and improvement and hardly ever is just one of these a single best solution. Business development is also called as black art i.e. it is difficult to analyze and difficult to apply a replicable process.Process models-Process models of change authorize the serial of events which are necessary to effect organizational change concentrating more on required basic steps of writ of execution than on conceptual task required. All process models tolerate homage to lewins1947 classic three stage model of change, defining the necessary succession through the phases of unfreeze, refreeze and change. Following process models which outline the series of events which are to be elaborated to varying degrees upon these necessary basic stages of change in his recent retaliation, burk2008 highlighted the role of the leadership at each stage adding a prelaunch stage focused on preparing an organization for the troubles some effects and changeProcess models change have been differentiated with respect to the underlying philosophical perspectives and definitions they symbolize, major underlying statements and types of sense making that describe each approach. All though the number of categories and labels in each differentiation scheme varies. There have quintuplet different process models have been classified.Evolutionary (inevitable)Teleological (planned)Life cycle (maturational)Political (strategic)Social cognitive (conceptual)Organization culture is afforded contradictory roles and significance of the function in each of these process models change. Kezar2001 reserved a 6th category of cultural change for process models particularly aimed at varying organiz ational culture.Process models of cultural change are identified by organizational theorists in spite of fact that the concept of culture was basically developed to clarify the in availability, not change organizational culture has constantly evolved as a crucial variable to determining the success of the efforts to realize institutional change. Both supposititious and process models of organizational change have been modernize to replicate the position of cultural dynamics in moderating efforts of the leaders to pressure the attitudes customs and motion of the supporters in organizational settings. The procedure in which organizational culture has been integrated in to these models of change which provides a frame works for considerating the questions which are addressed in this study.Develop a detail plan to implement the recommended changes and evaluate at least 3 possible outcomes organization may achieve after successful implementation. (Task 2.3.b)Implementation planProper p lan is required to bring change and succeed in every organization. placeing the opportunities and available solutions should be done onward the implementation. Identify all the issues of execution by gathering the required data from the important people who brings the change and can evaluate the important options like resources and priorities. In Argos implementation plans introduces the self checkout machine with embedded technology and home delivery concept. Firstly Argos should have some date line and aims to reach the objective before the implementation plan according to the plan the task should be allocated an all the necessary resources should be gathered For the execution of the implementation plan.Implementation of plan as follows-Self checkout machine embedded with paying machine.Drive through and home delivery concept.Plan1-Firstly self checkout machines embedded with paying machines are introduced in selected store where a wide variety of customers come to the store da ily. then(prenominal) all the customers are educated about how it will works the advantages of the self checkout machines embedded with paying machines explaining detail to the customers. This new technology which is introduce will avoid the customers standing in the queues by reducing their wastage of their valuable time. Then after a certain short period feedback from the customers is collected. Find out if there any issue and fix it by taking enough time without its occurrence in the future and improving the changes and developments in accordance to the customer feedback should be done. Again after a certain period of time if the product is successful without any complainants by the customers then install the product in all the stores to provide qualitative services for the customers. Finally evaluate the success office in the execution of plan which expands the growth of the organization.Plan2-Firstly advertise about the drive through and home delivery concept in selected area s. Then give a complete awareness and the working structure of the home delivery concept. Explain the advantages that customers by introducing this concept there is no need of customers to come in to the stores to buy the products. A catalog embedded with the paying machine is payment and give the details for delivery. After introducing this concept feedback of the customers is collected and the processes are monitored frequently. Delivery of the product should be made in time with any damage to the product and delay. Again after a certain period of time if the product is successful without any complainants by the customers then install the product in all the stores to provide qualitative services for the customers. Finally evaluate the success percentage in the execution of plan which expands the growth of the organization. By using the embedding technology with self check out machines and paying machines. Customers can find the products easily and they need not to stand in the que ue for payment. They can search the products and they can able to pay the amount by using this new electronic device. Once they pay the amount they will get one receipt. When the receipt shows they can get the products in concerned counter. By using drive through customers save the time and no need to search the things what they want. So they get the served simply through the window. Once the plans are implemented successfully to bring the change in the stores people attract automatically because of the quick service. When the customers get quick service they attract to the stores hence the profits may increased more over they get the satisfaction when their expectations reached by providing the quality service hence the company goals satisfied.

Implementation Of New Product Service Or Process Purpose Marketing Essay

Implementation Of New Product Service Or Process Purpose securities industrying EssayKELLOGG is the worlds star producer of cereal grass results with total gross sales volume of nearly $13 billion during 2008. Kellogg carrefours ar manufactured in 19 countries and marketed in much than 180 countries around the world. Major Kelloggs products include crackers, Toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and vegetarian foods (http//www.kelloggs.co.uk/ Accessed on March 03, 2011). The caller-out famous brands include all- bran, corn flakes, keebler, pop-tarts, eggo, cheez-it, nutri-grain, rice krispies, bearnaked, morningstar farthestms, famous amos, special K, and frosted mini-wheats.Mission statement Kellogg is a global company committed to building long-term growth in volume and expediency and to enhancing its worldwide leadership position by providing nutritious food products of superior value http//www.kelloggs.co.uk/ Accessed on March 03, 2011)I n a rapidly changing and matched business environment, it is not easy to predictfuture trends in consumer tastes and preferences competitors actionsmarket conditions.Creating new products or making castrates to existing brands involves making investment decisions, in the commit of making a return. Weighing up future returns against an investment is crucial and involves an element of risk, because the future is never certain. Previous experience, together with market research randomness helps to predict future events and outcomes. However, all business activities involve any(prenominal) element of risk. There is often a link mingled with risk and return. More the risk, the spunkyer(prenominal) the likely returns (or profits) however, a balance needs to be struck.In making a decision to develop a new brand, it needs to decide how practically investment to make and to forecast the likelihood of a happy outcome. Decision makers aim to develop a long-term strategy to meet a ch eat of objectives such asgrowing market sh atomic number 18developing a unique market positioncreating consumer or brand loyaltygenerating a targeted train of profit.This case study describes a major investment in Kelloggs wholly-Bran. It illustrates business case for the new product and identifies how the companys investment in new product instruction serves to strengthen a global brand. Later part of the essay leave behind reflect an outline plan which identifies resources required for the project that is materials, equipment, labour, and training and development of ply2. LAUNCHING OF KELLOGGs entirely-BRAN2.1) NEED IDENTIFICATION AND ANALYSISIn an uncertain world where the organisations strategy is to focus on products and brands that atomic number 18 either the market leader or in a strong position the company believes that this focus upon core and successful products enables it to provide consistent and reliable returns and rewards for its stakeholders.Before proceeding with the change, Kellogg carried out virtually detailed market research with consumers to discover their thoughts and feelings. There are two main approaches to market research i.e. qualitative and quantitative.Qualitative research involves working in detail with a relatively small human body of consumers e.g. observing and listening to them talking in small groups in which they discuss the brand, products, packaging, advertising ideas, etc. The qualitative research helped Kellogg to develop the concept of a family of fibre brands. The advertising and promotional materials with which the consumer groups worked were very similar to the end promotions that Kellogg wished to communicate.Quantitative research involved using questionnaire and review approaches with a much larger sample of targeted consumers to estimate the impact on sales if these changes were put into market. Kelloggs undertook market research by answering the questions as per questionaire-1 in Appendix.In September 2004, Kellogg planned to record a new product i.e. All-Bran to make the benefits more relevant to consumers. Promotion of feel great message was have on 8 million packs and on the All-Bran website. It concentrate on the fact that high-fibre diets may help passel to feel lighter and more energetic as well as aiding the digestive system. Bran which is high in fiber is needed in a humans diet. It is best to be used in easement to gain the positive health it promotes. The high bran, high fibre cereal has been designed to aid a healthy digestive system and to help people control their morning eating habits without compromising on taste Research showed that consumers insure cereals as a natural product. This is a strong selling point. It makes it vital to feature the ingredients on the packaging. This is because All-Bran range evict be seen as part of a daily healthy diet (http//www.thetimes100.co.uk/case-studybuilding-brand-order-to-sustain-its-life-cycle Accessed on March 03, 20 11).2.2) OBJECTIVESBy view up SMART (specific, measurable, achievable or agreed, realistic and time-related) objectives Kellogg would know whether each objective for launching All-Bran had been achieved. The objectives were clear and were communicated to all turn in. This made sure that all staff agreed to follow certain actions to achieve the stated aims. By setting these objectives Kellogg set a direction that would take the business to where it wanted to be 3 years into the future.Major objectives includeencourage and support physical activity among all sections of the populationuse resources to sponsor activities and run physical activity focused community programmes for its consumers and the public in generalincrease the association between Kellogg and physical activityuse the cereal packs to communicate the balance message to consumersintroduce food labeling that would enable consumers to make decisions about the right balance of food2.3) TARGET MARKETIt is the process of evaluating each market segment and select sensation or more segments to enter. Premiums and gifts are outstanding tools for call to mind initial trial, brand switching, and repeat purchase. Now and then company is able to target because they are financially strong and they crapper arrange a vast product line. People aged 55 and over are the target markets of Kelloggs every BRAN .Kelloggs ALL BRAN are easily available in urban and rural areas all over the country. It has been targeted every segment and we can say that Kellogg has a fragmented market.mart attractiveness factors for All-bran include market, size, differentiation possibilities, bargaining power of customers, seasonality, distribution, product growth and stage in product life cycleMain factors influencing marketing of a product area) stinting and technological factors i.e. Investment intensity, Industry capacity, Technology, Barriers to entry and exit and Access to suppliesb) Competitive i.e. competitive structure, co mpetitive groupings, substitute products, price, and Individual competitor analysis3. PRODUCT LIFE CYCLEThe product life cycle is the period over which it appeals to customers and can be illustrated in a series of stages dis forgather how consumer interest, and hence sales, has altered over time. Kelloggs All-Bran has a long and distinguished history. Like many other famous products, however, it is important from time to time to re-energize its life cycle. To suffer the life cycle of a brand or product an organisation needs to use skilful marketing techniques to inject new life into the product.The handed-down product life-cycle shows how a product goes through 4 stages during its life in the market place. At each stage in the product life-cycle, there is a close relationship between sales and profit so when a product goes into decline, profit decreases. When a product is introduced to the market, growth is slow due to limit cognisantness. As the product is establishing itself, sales will start to increase during the period of growth. As the product reaches maturity, the company needs to inject new life into the product either by creating brand extensions or variants otherwise the product will reach maturity and start to decline. All-Bran is standing on the maturity stage with 65% of total market share. To stay spirited in the market it needs to introduce time to time new offers and flavors and different promotional schemes. Manufacturing capability is another(prenominal) key issue. If launches of new products are successful in global markets, Kelloggs must have the manufacturing capacity to meet consumer demand as well as the supply chain necessary to reach those consumers.When a company like Kelloggs is investigating a change in its marketing it can consider four elements (http//www.thetimes100.co.uk/case-studyusing-new-product-development-to-grow-a-brand Accessed on May 03, 2011) of marketing mix or 4Ps3.1) PRODUCTThis is about meeting changing needs a nd wants of customers through offers. The growth in healthier lifestyles creates opportunities for Kelloggs to increase the number of products for this segment. In case of ALL BRAN, the product is the cereal production by the company. Core Product is cereal, for breakfast and as a snack. Actual product is high quality level different tastes, flavors, packaging and the symbol K. Augmented product provides tastes and energy as well as nutritional ingredients.3.2) PRICEPricing decision is very important because the survival of a company in the market depends upon price decision. Pricing strategy depends on pricing objectives. The amount a company charges for its product is important in determining sales. Super brands like Kelloggs can charge a premium because of the strength of the brand and product quality.3.3) PLACEWhere customers can purchase the product is also an important factor in determining sales. If a brand like All-Bran is not stocked in supermarkets where most purchases are made, sales will be lost.3.4) PROMOTIONThe marketing mix activities of a product planning, pricing, and distribution are performed mainly within the organization or between the organization and its marketing partners. However, with promotional activities, the firm communicates directly with potential customers. Kelloggs uses preceding(prenominal) the line promotion like TV advertising as well as below the line promotion like on-pack promotions and sampling. The market research revealed several matters that Kellogg needed to address when alerting the public to changes in the brand family.1. Some consumers great power find the act of placing a range of separate products under the All-Bran brand confusing. The solution was to ensure that packs clearly display both the power brand throw (All-Bran) and also the product name (e.g. Bran Flakes).2. Research showed that consumers see cereals as a natural product. This is a strong selling point. It makes it vital to feature the ingredient s on the packaging.3. To micturate the campaign maximum impact, Kellogg carefully co-ordinated television and radio advertising, PR and in-store promotions. These encouraged consumers to try out and reappraise the revamped products.A products life cycle may move only a few months (e.g. with a fad, or craze) or, as with Special K, for many years. Although it was a successful product, Kelloggs recognised the opportunity to stretch the brand by investments that wouldrevitalize itextend and further develop its growth phase andHelp to delay the onset of the maturity phase.4. CHARACTERISTICS OF THE MARKET4.1) MARKETING ENVIRONMENTThis can be divided into two broad categoriesa) Micro surroundingsThe Micro Environment of the Kellog consists offThe Company has to take other groups or departments of company into account. Such as finance, research and development, purchasing, operation, accounting department.Suppliers Kelloggs obtains its raw materials of wheat, corn, cocoa, rice and sugar from primary suppliers around the world. It is a large-scale manufacturer and stores sufficient stocks to meet customer orders.Marketing Intermediaries Kelloggs does not sell its breakfast cereals directly to consumers. It uses intermediaries like wholesalers, supermarkets, high street stores and hotels. Kelloggs has major relationships in the tertiary sector. These include the major retail supermarkets such as Tesco and ASDA and some of the wholesale sector such as Makro.Customers The Kelloggs Company mainly focuses on customer market that consists of people aged 55 and over and weight intended people.Competitors Nestle is the only competitor of Kellogg.b. Macro EnvironmentThe foreign factors which advert a companys planning and performance, and are beyond its control for example, socio-economic, legal and technological change(http//wiki.answers.com/Q/What_is_the_macro_environment_of_Kellogg)There are many environmental issues which should be looked at to get the broader picture of Kelloggs Company. These issues can be grouped into six categories political, economical, social-demographic, technological, legal and ethical. The acronym for this is a mash analysis.Political /Legal Environment UK has a stable political environment hence, private enterprise is encouraged, which gives Kellogg an opportunity to introduce new products and improve the existing ones.Economic Environment Economic factors are those that affect consumer buying behavior. As this is an era of great depression, there is a change in the income of the consumer so the sales of Kellogg are alter by this.Natural Environment The natural environment of Kelloggs involves all the natural resources that are needed as inputs by the company and are affected by market activities. Theyve set themselves a number of targets to meet by 2015, and are constantly checking their progress along the way so they can see how theyre doing. By 2015 they aim to have reduced all of the following by 15-20% per metri c tonne of food produced since 2005.Energy useGreenhouse gas emissions wet useWaste sent to landfill (For waste to landfill, they achieved a 41.5% reduction by 2009 and have set themselves a new target of a further 20% reduction by 2015 against a 2009 baseline.)Socio-cultural Environment UK has a tradition of eating cereal as a breakfast so Kellogg has got high market.Technological Environment UK has good infrastructure and distribution channel which again is highly favorable for Kellogg to grow further.Responding to the Marketing EnvironmentKelloggs has utilized integrated business units and compensation inducement systems to increase the accountability of the cash expenditure and improve the functionality of the organization. Products sales have been increasing in the UK as well as in other countries. The pricing and availability of the product determines the profitability of a product. Streamlining many of the operations in recent times has helped the Kellogg increase the profit margin. More resources could therefore be worn out(p) on the marketing and advertisement of products. In addition, Kelloggs also increased the number and frequency of promotional offers more toys and DVDs in cereal boxes, tie-ins with movies and charitable donations to local schools and charities. In 2002, a new strategy of Volume to Value was introduced throughout the company.4.2) MARKET SEGMENTATION PROCESSThe process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.Today Kelloggs is doing its business in United states, China, India, Indonesia, Jordan, Lebanon, Malaysia, Maldives, United Kingdom, Qatar, Saudi Arabia, Singapore, Sri Lanka, Thailand, United Arab Emirates and Vietnam. In this project we are only discussing its market segmentation in United Kingdom. They are segmenting the market in the form of geographic, demographic, psychographic, and behavioral.All-Bran Original is available in Australia, Somalia, USA, Canada, Colombia, UK, Italy, Mexico, France, Japan, Latin America, and South Africa4.3) MARKET TARGETTING PROCESSAfter dividing the market into various segments, the Kellogg Company has to decide which segment it can serve better. So first they evaluated each segments. They want the sets of buyers who share common needs and characteristics to serve. Kellogg mainly used undifferentiated (mass) marketing strategy because cereal will always be mass marketed. They have to do business on large scale so Kellogg Company is using mass marketing.4.4) PRODUCT information PROCESSNew product development process of product starts with idea generation.CommercializationProduct DevelopmentMarketing Strategy DevelopmentIdea genesisTest MarketingBusiness AnalysisConcept Development TestingIdeaScreening5. USE OF INTERNAL AND EXTERNAL RESOURCESUse of internal and external resources is crucial in the launch of a new product.5.1) INTERNAL RESOURCESIdea of Kelloggs came fromProduct development teamsFormal research and development (asked consumers through questionnaires )Brains of its executives, scientists, engineers, manufacturing staff and salespeopleCompanies successful entrepreneurial programs (encourages employee to think about new cereal product )Value innovation program5.2) EXTERNAL RESOURCESCustomers (through questionnaires)Competitors (Kelloggs get clue about their new product by watching competitors ads, analyze the sales, and then decide).DistributorsSuppliers (tell company about new concepts, techniques and materials that can be used to develop new products).6. SWOT ANALYSISSTRENGTHSa) Kellogg All Bran is the only large, very high fibre brand in the market place. Private label provides the main competition.b) The general public remains highly aware of ALL BRANc) The ALL BRAN brand is strong consumers associate it wit h healthy activity.WEAKNESSa) Awareness of the brand had been declining because of little promotional (e.g. advertising) activity in recent years.b) Compared with leading brands such as Kellogg corn flakes, the individual fibre products have limited scale, making it hard to make advertising investment economic.c) The preposition that a fibre cereal keeps you regular is less motivating to consumers than in the past. Consumers now more interested in products inner healthOPPORTUNITIESa) People are looking to eat more healthilyb) The rapid growth of non cereal products that meet inner health need (pro biotic drinks and yogurts)c) In the UK the number of people over 55(the products main consumers) continues to increase.THREATSa) The sales of private labels fibre cereal is growing.b) There is a consumers trend towards the tastier cereal7. CONCLUSIONBy creating the power brand All-Bran and providing the right sort of well researched promotional support, Kellogg has been able to inject rene wed vigor into a family of related products. Through appropriate promotional activities and more relevant messages, Kellogg has re-awakened consumers interest in products that can play an important part in developing a healthy diet in a health-conscious world. Regular campaigns of promotional activity are helpful in enabling all organizations to sustain their own life cycle and those of their brands and products. It is early days in evaluating the success of the marketing activity supporting All-Bran but the signs are good.Appendix Primary ResearchSurvey questionnaire-1What changes taking place in society are likely to affect the product?How might new technologies affect our business?What are likely to be the future market trends?Where are the opportunities within the market place?What new categories would appeal to the target market?How far do consumers think the brand could stretch into the market for different product categories?Survey questionnaire-21. What is age bracket do you belong to?13-16 yrs17-30 yrs31-39 yrs39 yrs or above2. Which income bracket do you belong to?GBP 50-200GBP 200-500GBP 500-1000GBP 1000 above3. What is your marital status?SingleMarried4. What is the brand of the cereal that you usually purchase?NestleKellogg5. Is ALL BRAN your favorite cereal?YesNo6. How often do you purchase cereal?EverydayOnce a weekOnce a month7. entertain rank accordingly to the characteristics of ALL BRANSa) Taste b)Price c) Flavor d) Packaging1=least preferred 5=most preferred1 2 3 4 58. Do you like the ads of ALL BRAN?YesNo9. What flavors of Kellogg do you like the most?Corn flakesAll branRice kripsiesSpecial K

Healthcare Information Management

Healthcare Information ManagementHEALTHCARE INFORMATION MANAGEMENTHealthcare Management of Information SystemsAvailability of schooling about the persevering is of achievement importance in the medical profession. In order for a doctor to provide the patient with the best possible care, it is of utmost importance that, all the cultivation past as well as present, about the patient is available to him. The American college of surgeons recognized the importance of record retentivity back in 1928, when the connection of Recode Librarians of North America was established to maintain the high standards of medical records in hospital and other related institutions (AHIMA History, 2008). From then onwards, the quality record keeping and its security has turned into a proper science. Healthcare management of information systems is defined as follows. It is the study of the principles and practices of acquiring, analyzing, and protecting digital and traditional medical information vital to providing quality patient care. (What is wellness information management, 200).Healthcare information management (HIM) professionals are people who have an increasingly critical role to swindle in the health care system. As the age of information progresses, HIM professionals play important roles as sort of a bridge between the clinical and the administrative departments. It is the role of the HIM professionals to put a network or a system in place which allows organization of administrative as well as patient related information in a manner which allows quick access to accurate patient related data in visualised. The expertise of HIM professionals is not in impel(p) used by the hospitals. Ambulatory care facilities, managed care facilities, Private clinics, pharmaceutical assiduity, insurance companies, even universities use the organizational expertise of HIM professionals. (Partner in the Delivery of tone of voice Healthcare, 2008)Association of healthcare management s ystems and its professions not only have the job of ensuring quality record keeping, but looking the future, the link is pushing the initiative of ensuring in full electronic storage of information. Electronic storage will not only streamline storage, but it also enables an easy access of information as required. guarantor is paramount. The HIM professionals job is to verify that the information channels are safe and secure and the setup they provide secure and safe. In order to ensure that the professionals remain up to far with the rapidly changing technologies and meet the high standards demanded by consumers, the AHIMA certifies HIM professionals in their field of expertise. These include Coding specialists, Registered Health information Administrator, Registered health information technician, and cognizant personal in health care privacy and security (Experts in Health Information Management, 2008).H.I.M aims to interlink comprehensive patient information across the soil and to ensure its accessibility in real-time to accomplish on time health care delivery. System interoperability and data interchange is the need of our times. It is the task of HIM professionals to ensure the creation of data organization, storage and extraction systems in health and related institutions with the view of providing services across the country(Advocate for Health Policy, 2008). The regulatory body of HIM, the AHIMA has undertaken the task to bring forward the role of HIM in informing clinical practice, develop standards to improve data quality and facilitate information exchange, and help healthcare organizations migrate to the electronic health record (EHR). (Advocate for Health Policy, 2008). The HIM profession is heavily dependent on information technology or IT. The professionals in some departments have to be computer networking experts as well. These professionals not only have sound knowledge about the ins and outs of the health care system, but also are lear ned in their fields of specialty, interchangeable administration, networking, coding expert etc.The field of HIM is a rapidly changing and dynamic field. The professionals have to keep up with the dynamics of health care milieu and keep updating themselves in terms of knowledge and skills. The professionals have to take refresher courses, annual certifications and keep themselves at the edge by using textbooks, journals, and industry dynamics and updates. The AHIMA provides online communities and libraries for the professionals to network, interact and assist each other in many ways.An interesting thing one discovers at the AMIHA website is its history. We find out that the concept of health care information management is not new. In 1928 the American college of Surgeons place the ground work for the HIM by organizing a record keeping establishment to ensure that the patient records were complete and of high quality. This establishment has had a few transformations. It changed its names quite a few times. In 1938, the establishment was referred to as the American linkup of medical record librarians (AAMRL). In this year, it created rules and certain standards for record keeping. In the 70s its name changed to American Medical record association and the professionals were notably more involved in the hospitals, health care facilities, and long term care institutions. Later called In the American healthcare information management association (AHIMA) went through restructuring process. The new roles of the association are to manage data not only from hospitals but health information and clinical data comprising the whole spectrum of health care. (AHIMA History, 2008)An interesting thing to advert about the site for AHIMA is that, apart from demonstrating that it is a regulatory body for HIM professionals, it also provides information educational Associate and Baccalaureate HIM programs. This is a good means for fire professionals to explore their options and think about the opportunities in the future. The site also provides information about scholarships and grants. (Faculty and Dean Resources, 2008).The site has separate sections on career opportunities in the HIM profession. along with guidance and direction on how certify ones self in HIM programs, it provides the opportunity for professionals to post resume, look at available jobs in the field, or search for jobs of their preference (Career Assist, 2008). It also provides reviews and statistics of the HIM work force data, like salaries, and other demographics of the jobs available. An interested professional can study the information before making a choice of profession. (Career opportunities in health information management, 2008)Certification is an important pillar in the healthcare profession. For HIM professionals to be valued properly, they must be certified. The AHIMA website allows a direct link to the billing on Accreditation for health informatics and information Manage ment Education. This is an independent body that certifies institutions for degree granting programs in health informatics and information management. Knowing which institutions are true ensures that interested professionals only approach certified institutions for their future education. (Welcome to CAHIIM, 2008)An interesting thing to note was the AHIMA diversity management program.According to the mission statement, The AHIMA Diversity Task force play will facilitate the Associations members ability to celebrate and promote diversity within the Association through education, mentoring, recognition, leadership and other programs. DIVERSITY TASK FORCE. This task force ensures differences and diversity in points of view. The promotion of diversity enables maximum effectiveness and success of the institution.REFERENCESAHIMA History, (2008). AHIMA. Retrieved February 24, 2008, from http//www.ahima.org/about/history.aspWhat is health information management (2007). Health information c areers.com. Retrieved February 24, 2008, from http//himcareers.ahima.org/whatishim1.htmlPartner in the Delivery of Quality Healthcare (2008). AHIMA. Retrieved February 24, 2008, from http//www.ahima.org/about/about.aspExperts in Health Information Management ( 2008). AHIMA. Retrieved February 24, 2008, from http//www.ahima.org/about/about.aspAdvocate for Health Policy (2008). AHIMA. Retrieved February 24, 2008, from http//www.ahima.org/about/about.aspCareer opportunities in health information management (2008). AHIMA. Retrieved February 24, 2008, from http//www.ahima.org/careers/career_counseling.aspCareer Assist (2008). AHIMA. Retrieved February 24, 2008, from http//careerassist.ahima.org/home/index.cfm?site_id=681Welcome to CAHIIM (2008). CAHIIM. Retrieved February 24, 2008, from http//www.cahiim.org/Faculty and Dean Resources, (2008). AHIMA. Retrieved February 24, 2008, from http//www.ahima.org/academics/

The Unavoidable Industrial Revolution :: essays research papers

From 1750-1830the industrial Revolution changed the society and when thesociety changes so do the individuals. In the IndustrialRevolution many farmers would fence / close up their landand get machines to do the cogitation for them. That causingmany farm-workers to loose their job and persist to thecities and to work in factories. It did have many negativeand positive effects on the society. But I think the IndustrialRevolution would have happened in the beginning or later anyway.The positive effects that it had were that the world became more than modern and some people really did benefit from it.Many farm owners earned more bills this way. And theydidnt need to use child labor in the fields anymore. Themost important thing it accomplished is that the women hadthe opportunity to work in places new(prenominal) then the house andto get paid for it. But on the other hand it did have manynegative effects too. Many of the factories were actually stern and they paid very poorly. Be cause the familydidnt get enough money for living with only the parentsworking many children had to work too. The children gotonly 1/10 of the money what a grown man earned. Thework was hard and the conditions were very dangerousand the children got hurt often. The children had to worklong hours about 8-12 or even sometimes 15 hours a day.Because they didnt get enough money to buy food theybecame very sick and tired and that caused many accidentsto happen. This all could be changed by qualification child laborillegal. Because children arent supposed to be working indangerous factories. They should be in school or just bekids. another(prenominal) thing they should change is the workingThe Unavoidable Industrial Revolution essays research papers From 1750-1830the Industrial Revolution changed the society and when thesociety changes so do the individuals. In the IndustrialRevolution many farmers would fence / close up their landand get machines to do the work for them. That causing many farm-workers to loose their job and move to thecities and to work in factories. It did have many negativeand positive effects on the society. But I think the IndustrialRevolution would have happened sooner or later anyway.The positive effects that it had were that the world becamemore modern and some people really did benefit from it.Many farm owners earned more money this way. And theydidnt need to use child labor in the fields anymore. Themost important thing it accomplished is that the women hadthe opportunity to work in places other then the house andto get paid for it. But on the other hand it did have manynegative effects too. Many of the factories were verydangerous and they paid very poorly. Because the familydidnt get enough money for living with only the parentsworking many children had to work too. The children gotonly 1/10 of the money what a grown man earned. Thework was hard and the conditions were very dangerousand the children got hurt often. The children had to worklong hours about 8-12 or even sometimes 15 hours a day.Because they didnt get enough money to buy food theybecame very sick and tired and that caused many accidentsto happen. This all could be changed by making child laborillegal. Because children arent supposed to be working indangerous factories. They should be in school or just bekids. Another thing they should change is the working

The Major Themes of Joseph Conrads Heart of Darkness Essay -- Heart D

The two major themes of Heart of Darkness are the conflict between earth and darkness, and the idea of restraint and whether or not it is necessary. Conrads passage describing the restraint of the hungry basisnibals exemplifies both themes It describes how reality shapes human behavior, and contrasts the characters of Kurtz and Marlow. Reality, as it is used here, is defined as that which is civilized. Conrad emphasizes the idea of what is real versus what is dark, what is civilized versus what is primitive, what colonizes versus what is colonized, repeatedly throughout Heart of Darkness. As stated above, real, in this case, contains all the implications of a civilized society clothing which covers a persons sexual organs, restraint from gluttony, a constant reliance on clocks as dictators of action, etc. The cannibals in the aforementioned passage brass a horrendous conflict between what is real and what is dark, or, in their case, what is native and what must be restrained. Ma rlow cannot fathom how these big powerful men, with not much dexterity to weigh the consequences could restrain their desires to consume him and the pilgrims Restraint What possible restraint? Was it superstition, disgust, patience, fear or some kind of primitive honor? No fear can stand up to hunger, no patience can wear it out. The darkness these men restrain is the explode of every person that wants fulfillment, the Id in psychoanalytic terms, the part almost every orthodox religion looks down upon. Along with every civilized society, one which requires some form of government, the citizens are expected to restrain, to a true extent, their most canonic desires. This theme can be taken a step farther, and c... ...ssage describing the cannibals exemplifies both. The cannibals are practicing a sort of enigmatic restraint that keeps them from fulfilling a basic human need on a second level, they are facing the issue of what is reality (what is civilized) versus what is natural. Although there is no concrete evidence that these peoples are cannibalistic, the natural solution to their hunger is to eat, and they do not. Marlow, the character symbolic of the reality of civilization, practices this restraint, a sort of religious emulation of what he has seen of civilized peoples up to this point. Kurtz, on the otherwise hand, has abandoned his restraint, has stepped into the darkness so to speak. The horror The horror he utters on his deathbed, perhaps expressing contempt at his own actions, perhaps at all existence. peradventure at the reality and restraints of civilization.